New Year, New look

CLIENT: Soy Aquaculture Alliance

CHALLENGE: The Board of Directors at SAA wanted their brand to more closely align their brand with those of the Soy Checkoff entities and felt the connectivity of missions should be better reflected in branding.

RESPONSE/OUTCOME: An updated brand was selected and all brand elements were built to incorporate and reflect these new brand standards. The branding was well received by the SAA board, and also by those in the affiliated and partner organizations. The new brand was implemented across channels with an uptick in audience engagement observed.